Children International 

fundraising appeal

 

Category: Non-profit 

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Deliverables: creative direction, voice and messaging, visual approach, e-blast series, landing pages, videos, direct mail 

 

Website: children.org

 

Fundraising appeal provides immediate assistance to families in poverty during global pandemic

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For children and families living in poverty, the impact of the pandemic has been unbelievably damaging. Many have lost their sources of income, and have been struggling to provide food, housing and critical medicines to their families. It was our goal at Children International to help alleviate as much of this added burden as possible. 

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The appeal was designed to meet families' most urgent needs, providing assistance in the form of cash transfers, food assistance, medical and hygiene-related supplies, improved shelter and more. With a target audience of current supporters, the creative concept revolved around the core message: "family stands together." It serves as a call to action for our community, connecting them with this very important cause as part of our global family and motivating them to give. 

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The appeal is still in market, but has already surpassed target revenue goals.