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Premium Videos

Category: Social Media

Agency: Hint


Deliverables: concept, script, video


Developing light-hearted and informative video tutorials for premium subscription users 


LinkedIn was looking to update its onboarding videos for Premium subscribers. The videos are one of the few chances where LinkedIn can educate subscribers after they upgrade to a Premium account, so the pressure was on to get it right. The ask was for educational narratives in a friendly and knowledgeable tone, incorporating important messages, value propositions and features about the updated products. 

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