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Stockyards District
strategy + interactive

Category: Branding


Client: Stockyards District

Agency: Willoughby


Deliverables: competitive audit, brand strategy, identity design, brand voice, web copy




Breathing new life into a historic neighborhood

The Stockyards District has always played a major role in the development of Kansas City, first as an agricultural center and now as a forward-thinking urban destination. But the neighborhood was struggling, and needed to attract new residents and businesses to spur economic growth. Partnering with Willoughby Design, we devised a brand strategy and identity that highlights the modern conveniences of the area while celebrating its remarkable past. 

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